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Self Directed Hypothetical Brief


My chosen theme is Female Erotica, I am going to create a collection of 30 32x32cm designs  which will be suitable for bedding, wallpaper and pillows,my target market is a more adult audience. My theme has been developed through my dissertation which talks about tattooed women making a statement about their bodies and who owns them, from this I researched erotic art. I will be looking at both the male and female body but will concentrating more closely on feminine images.

Overall Aim:

To produce a collection of designs, inspired by erotic art and aimed at a broad age market of 18-40+. Due to the nature of my designs I could be difficult to design for a high street market but by being subtle and delicate with the subject I want to target both high street stores and also a more niche market. I intend on creating my designs and collection by using drawings, various print techniques and possibly incorporating some stitch. I will then scan in and use Photoshop and Illustrator or create my collection.


  • Research – Artists who specialise in eroticism, prints, drawing, sculptures etc.
  • Adult themed interiors and furnishings.
  • Sketch Book – using a range of mixed media, produce a body of drawings and mark makings.
  • Colour – Choose a colour pallet that is on trend for s/s17.
  • Repeat – Produce repeat designs and samples successfully using croquis.
  • Techniques – Create my deigns and samples using various print techniques, specifically lino, screen print, heat transfer and digital print. I also want to use techniques within these such as resist and fabric manipulation.
  • Display collection appropriately and professionally for exhibition.


Personal Objectives:

I want to use my theme to celebrate the body and sexual exploration, I want to use my personal style to express myself through my designs. Throughout my degree I have developed my printing skills and want use these to produce my designs to a high quality standard.



  • Moodboards – colour, theme.
  • Research File.
  • Sketchbook showing ideas and design development  including any loose drawings or mark makings .
  • Prototypes and samples (inc selection of mounted ones)
  • Final collection of designs
  • Statement on design collection
  • Postcards and Business cards


Publicity Options:

  • Social Media
  • Leaflets
  • Depop
  • Newspaper/magazines







Work Experience: Why it was awesome!

For my work experience i wanted to really get the most out of it i could, so when thinking of who to work for i considered what i wanted to do most. I decided to try and get something in the print sector and that’s what i enjoy to experiment with the most, and then to get something in the sewing world. I landed my first choice for both! so my first two weeks were at Lovenskate, a small, independent skateboard company based in Tottenham, London. Lovenskate don’t just print their own skateboards, clothing and merchandise but also print for shops, designers and so on. Just a few names they do work for are Carhartt and Vans! I enjoyed everything about my experience there, i got to stay with a few good friends and see allot of London, including the London underground…. that was an experience in itself.

While at the Lovenskate studio i learned new techniques such as discharge print and their method of doing it, how to use a print carousel, their particular way of coating and cleaning screens, what size and mesh count to use for certain types or designs, how to create multi colour/layer prints, a different way of exposing screens, how to print on skateboards. I cant say enough about my time here, i loved every minute of it, the team of guys working there are small but close knit and i spent evey day there with a smile on my face.

My second placement was just as perfect for me as the first. I worked at Rock-ola reborn, a small independent vintage store based in the Cardiff Fashion Quarter. during my time here i worked in the store, re arranging the shop, styling and dressing manneqins and general customer service. I also worked at the new design studio where i upcycled vinatage clothing, and made new garments (mainly 2 pieces), all work was a built up to an upcoming event called Lushism. Lushism is an upcoming art, fashion and music event held in cardiff. I took part in a photoshoot, where i styled clothes and hair on the models being featured in the event, this was even filmed to be aired on the new TV channel Made In Cardiff on the 19/12/14 at 8pm! it was absolutely fantastic, please see my blog for pictures of the shoot and behind the scenes.

In conclusion i have an absolutely brilliant time during both placements and really feel that i got everything possible from them. Both are happy to work with me again and Daisy from Rock-ola even wants to joint forces this summer in the sewing studio to see what we can cook up!!! I am ending the yer a very happy and fulfilled student!

Brights on Denim

My last few days at Lovenskate were really interesting as they were working on loads of new products. They were planning on screen printing on some skateboards which i was really looking forward too, but the board order didn’t come in unfortunately.

I got to learn how to push more than one colour through the screen to get a nice mix, so i took the opportunity to print onto my denim jacket using part of my colour board from my current project. I am really happy with how it turned out, i used luminous oil based inks in yellow and pink, creating a mix which made a bright orange.

A good tip i learned off Stu was to put the colours into triangles so than when you push the ink through the screen the points of the triangle meet, making a clean mix in the middle. see the pictures!

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Heat Pressing tags with Lovenskate

The guys at Lovenskate like things to be perfect, so when we were printing their new hoodies i was put on tag duty, this meant that i ripped out the size tag tht came as standard in the jacket, then use the heat press to print the Lovenskate tags! it really made the items look more professional and gave them a personal touch.

As i’ve been using the heat press in uni loads for my current project i didn’t need a tutorial on how to use the press, i just set the timer for 10 seconds and got started. The machine used in the studio was much smaller than the one in uni, so it was very easy, although if i were making designs rather than printing small tags i would much prefer the bigger press!!


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A week in the life of Lovenskate


So as part of my field module I chose to do some work experience, where I am expected to arrange my own exprience and clock up a total of 20 days work with companies or designers of my choice.
I decided that I would try and get two placements so that I could get as much out of this as possible. My first choice was to apply for a skateboard company called Lovenskate, I have a friend who is sponsored by them and I keep up to date with them through networks like facebook and instagram. The reason I wanted to work for Lovenskate is because its a small operation and they hand print everything. After a few short email’s I secured my placement with them! Another plus is that their studio is in London, so I get to go and stay with friends and live the dream!
After a 4 hour bus journey I land in London, its a big and scary place is that London but I survived it. I stayed in Greenwich and worked in Tottenham, which meant I had a near 2 hour journey every morning, consisting of Londons DLR, the underground and train. I’d be lying if I said this journey didnt make me cry at least once during my stay… It was just too early to deal with the human traffic, thousands of people, all underground and they just run at you! I got used to this very quickly thouh and soon blended right in.
On arrival at Lovenskate I was introduced to the gang and shown the ropes by Lovenskate founder,  Stu. What a wonderful human, so passionate and creative, he is most certainly living the dream, his job consists mainly of two  things, printing and skateboarding,  his two favorite things!
The print studio was small but adequate with everything needed to print radness all day long. Two other skate companies, Witchcraft skateboards and The Palamino skatestore worked from the studio, so it was close knit and alot of fun.
With Stu running the game, Lilli helping him and James as full time printer I got straight to work! During my first week I generally helped out with all jobs, counting stock, cleaning, preparing and exposing screens, boxing orders, and listened to awesome music all day. I absolutely loved it!









I’ve learned another wonderful technique in the print room, Puff. Its another process that is used with a silk screen.
A translucent glue is used, pigment can be added to this if desired, then pushed through the screen. Once dry an iron is carefully held over the glue until it has puffed to perfection!
It was great fun using this technique!






What the Flock?

One thing that I really enjoyed learning is how to flock. I was thoroughly surprised when I realised that my silk screen could be used in so many different ways (which I will post about)
Flocking is done by pushing a glue through the screen rather than pigment, it’s done in exactly the same way with a squeegee. Once yoy have your design in glue on your fabric you then wait for it to dry, once dry, using heat press and a sheet of flock you transfer the flock onto the glue. After this stage you slowly peel off the sheet and voilà! Your masterpiece is done.
The wonderful Steve even allowed me to print onto a jumper, pictures soon.