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My Brief with a few added surprises

Theme:

My chosen theme is eroticism, I want to design a collection of pillows suitable for a more adult audience. My theme has been developed through my dissertation which talks about tattooed women making a statement about their bodies and who owns them, from this I researched erotic art. I will be looking at both the male and female body but will concentrating more closely on feminine images.

Overall Aim:

To produce a collection of designs and set of pillows, inspired by erotic art and aimed at a broad age market of 18-40+. Due to the nature of my designs I will staying away from the hight street and be designing for independent brands. I intend on creating my designs and collection by using various print techniques, possibly incorporating some stitch and using body casts and clay models to design from.

Objectives:

  • Research – Artists who specialise in eroticism, prints, drawing, sculptures etc

Adult themed interiors and furnishings

  • Sketch Book – using a range of mixed media, produce a body of drawings and mark makings.
  • Colour – Choose a colour pallet that is on trend for s/s17.
  • Repeat – Produce repeat designs and samples successfully using croquis.
  • Techniques – Create my deigns and samples using various print techniques, specifically lino, screen print, heat transfer and digital print. I also want to use techniques within these such as resist and fabric manipulation.
  • Make genital casts and clay models, use for drawing and final display.
  • Display collection appropriately and professionally for exhibition.

Personal Objectives:

I want to use my theme to celebrate the body and sexual exploration, to use my personal style to express myself through my designs. Throughout my degree I have developed my printing skills and want use these to produce my designs to a high quality standard. As this is my last project I would like to do something I haven’t done before so I’m going to experiment with clay and body casts and moulds as part of my research and development.

Deliverables:

  • Moodboards – colour, theme.
  • Research File.
  • Sketchbook showing ideas and design development  including any loose drawings or mark makings .
  • Prototypes and samples (inc selection of mounted ones)
  • Final collection of designs and pillows
  • Statement on design collection
  • Postcards and Business cards

Publicity Options:

  • Social Media
  • Leaflets
  • Depop
  • Newspaper/magazines
Advertisements

Stephanie Sarley. Erotic Genius.

So for my current project I am focusing on eroticism. I have been searing for some erotic artists and Staphanie Sarley I among one of my favorites! Before I started researching I had an image in my head of the work I wanted to produce and Sarleys work I believe will help me turn my thoughts and ideas into designs for my final collection.

Here are some of favorites;


Self Directed Hypothetical Brief

Theme:

My chosen theme is Female Erotica, I am going to create a collection of 30 32x32cm designs  which will be suitable for bedding, wallpaper and pillows,my target market is a more adult audience. My theme has been developed through my dissertation which talks about tattooed women making a statement about their bodies and who owns them, from this I researched erotic art. I will be looking at both the male and female body but will concentrating more closely on feminine images.

Overall Aim:

To produce a collection of designs, inspired by erotic art and aimed at a broad age market of 18-40+. Due to the nature of my designs I could be difficult to design for a high street market but by being subtle and delicate with the subject I want to target both high street stores and also a more niche market. I intend on creating my designs and collection by using drawings, various print techniques and possibly incorporating some stitch. I will then scan in and use Photoshop and Illustrator or create my collection.

Objectives:

  • Research – Artists who specialise in eroticism, prints, drawing, sculptures etc.
  • Adult themed interiors and furnishings.
  • Sketch Book – using a range of mixed media, produce a body of drawings and mark makings.
  • Colour – Choose a colour pallet that is on trend for s/s17.
  • Repeat – Produce repeat designs and samples successfully using croquis.
  • Techniques – Create my deigns and samples using various print techniques, specifically lino, screen print, heat transfer and digital print. I also want to use techniques within these such as resist and fabric manipulation.
  • Display collection appropriately and professionally for exhibition.

 

Personal Objectives:

I want to use my theme to celebrate the body and sexual exploration, I want to use my personal style to express myself through my designs. Throughout my degree I have developed my printing skills and want use these to produce my designs to a high quality standard.

 

Deliverables:

  • Moodboards – colour, theme.
  • Research File.
  • Sketchbook showing ideas and design development  including any loose drawings or mark makings .
  • Prototypes and samples (inc selection of mounted ones)
  • Final collection of designs
  • Statement on design collection
  • Postcards and Business cards

 

Publicity Options:

  • Social Media
  • Leaflets
  • Depop
  • Newspaper/magazines

 

 

 

 

 


IG Consultant reflection

After having my work looked at at International Greetings consultants, I am required to leave a reflection of the comments. Below are pictures of my final collections (unfortunately they arent close ups of the designs themselves but pictures of the display). As expected they weren’t completely impressed with my choice of designs, not that i found this a bad thing because i understand that the type of work i design may not be the kind of work they are looking for. I was a little disappointed however that that didn’t look past my title, insisting that i have fluorescent colours because ‘that’s what psychedelic represents’

I wanted my collection to represent actual psychedelic experiences, the warped images of a person who is indulging in ‘trippy’s’. I understand now that this is hard to do, as not everyone had had psychedelic experiences.

I do completely agree that my background material is over powering and is a clash, because the material i used you could say represents a ‘classic’ psychedelic flower power, with particularly bright colours and bold use of lines where as my work used flower power as inspiration, rather than literally, and used more intricate floral patterns, created through using diy block prints, scanning and warping them digitally.

Over all i am happy with my work, and i really enjoyed exploring different typed of hand relief printing. I appreciate the comments from the IG consultants and agree with their choices of winners. I never really expected my work to make it to their studios because i don’t believe my style as a designer suited what they are looking for, however i really enjoyed designing for them and particularly enjoyed getting to the their design studio and they way things work in a fast paced design environment.


Feedback analasys

Design collection were of a small, busy scale with intricate patterns, does this represent flower power? 

It may not represent the classic idea of flower power, but my designs were all inspired by flowers. I am not one to look at an intricate flower drawing, or photograph of  a flower and be overcome with inspiration, so i used ‘Flower Power’ as a way to get inspiration that was attractive to me. I think the mistake i have made is using the titles ‘Flower Power’ as it instantly sets the scene of of a classic 70s image, and my work wasn’t to me taken so literally.

If I took my designs to a public audience would they connect with my theme without supporting information from me?

While im using the words Psychedelic Flower Power in my title, an audience may not connect my designs to my theme, as said previously the flower power was for inspiration, i never intended to create vintage 60/70s style designs, i just wanted to use elements of this era for inspiration, such as the use of flowers and colours. I disagree that something can only be considered psychedelic with the use of bright florescent colours, I wanted my designs to be visually ‘trippy’ and to include flowers, which i believe i have done well. My work represents the actual use and effects of psychedelics rather than the classic image created by the words psychedelic or flower power.

Does it matter or do my designs stand alone?

This is a hard one, yes it matters because i want my inspiration and research to be correctly link to my work, but at the same time each design and collection (not just my own) will be viewed differently, this is one of the joys of being a designer or artist. Yes my work can have a meaning and have been created from a particular direction, but ultimately its up to the audience to decide what they want to get out your work. For my i believe my designs stand alone, and i’ve always know that my work may never be suited for the high street, I take pride in designing for a particular audience an can only hope that the type people i design for will discover and enjoy my work, not just this collection but all work i produce.

 

 


How has Field and Subject informed each other?

This year although very different to each other, field and subject have very much informed one another, not on such obvious levels like theme, but method and design progress. In fact the only time during field that I could link themes was my work experience at Rockola-Reborn, as the store specialises in retro and vintage clothing, many from the 90s I got a lot of design inspiration and most importantly discovered Camille Walala who I have used a lot for inspiration in my design work and samples!

I would say that my first term of field was most transferable to subject, firstly as I worked with textiles and print and secondly because I worked with vintage garments, but when I look back over my time working for Lovenskate in London I realise I took valuable skills away with me that weren’t necessarily learned at the job, things such as time keeping, professionalism, which I do believe has helped me so much with the subject, and seeing how things go from design to product. I would say the strongest tie between field and subject were working in print, learning new methods and seeing how methods I may have already learned being used at a professional business level.

As for the second part of field, at first I didn’t think that I would be able to link it so subject in any way, but this is why I say that it happened in less obvious ways. ‘Are you sitting comfortably’ was something that I had never done before, or even considered doing, and I struggled to get into the designers frame of mind (which was very unusual for me) but as the weeks progressed I really learned a thing or two about design process, although both this and subject have a similar process, research, sketch, narrow down, choose etc, I had a lot less time to do it in, so I learned a valuable lesson while here, and that was learning to do thing a step at a time and in the right order, which is something I’ve often struggled with!

Each part of field and subject were very fun and its only when reflecting on my blog that I realise how much I learned from and how many of my new skills will potentially help me as I start my career, which to me is so important as I went into certain areas of this year with a slightly negative attitude, I think this was mainly to do with trying something new and not knowing what the outcome would be, but to conclude, I am extremely happy with the final outcomes of both areas! I really couldn’t have done one without the other, and am happy to say that I’m very proud of myself, I feel I have come a long way this year and intent to do the same again next year!


Work Experience: Why it was awesome!

For my work experience i wanted to really get the most out of it i could, so when thinking of who to work for i considered what i wanted to do most. I decided to try and get something in the print sector and that’s what i enjoy to experiment with the most, and then to get something in the sewing world. I landed my first choice for both! so my first two weeks were at Lovenskate, a small, independent skateboard company based in Tottenham, London. Lovenskate don’t just print their own skateboards, clothing and merchandise but also print for shops, designers and so on. Just a few names they do work for are Carhartt and Vans! I enjoyed everything about my experience there, i got to stay with a few good friends and see allot of London, including the London underground…. that was an experience in itself.

While at the Lovenskate studio i learned new techniques such as discharge print and their method of doing it, how to use a print carousel, their particular way of coating and cleaning screens, what size and mesh count to use for certain types or designs, how to create multi colour/layer prints, a different way of exposing screens, how to print on skateboards. I cant say enough about my time here, i loved every minute of it, the team of guys working there are small but close knit and i spent evey day there with a smile on my face.

My second placement was just as perfect for me as the first. I worked at Rock-ola reborn, a small independent vintage store based in the Cardiff Fashion Quarter. during my time here i worked in the store, re arranging the shop, styling and dressing manneqins and general customer service. I also worked at the new design studio where i upcycled vinatage clothing, and made new garments (mainly 2 pieces), all work was a built up to an upcoming event called Lushism. Lushism is an upcoming art, fashion and music event held in cardiff. I took part in a photoshoot, where i styled clothes and hair on the models being featured in the event, this was even filmed to be aired on the new TV channel Made In Cardiff on the 19/12/14 at 8pm! it was absolutely fantastic, please see my blog for pictures of the shoot and behind the scenes.

In conclusion i have an absolutely brilliant time during both placements and really feel that i got everything possible from them. Both are happy to work with me again and Daisy from Rock-ola even wants to joint forces this summer in the sewing studio to see what we can cook up!!! I am ending the yer a very happy and fulfilled student!