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Self Directed Hypothetical Brief (Finalised)

Theme:

My chosen theme is Female Erotica, I am going to create a collection of 32x32cm designs  which will be suitable for bedding, wallpaper and pillows/cushions. My target market is a more adult audience. My theme has been developed through my dissertation which talks about tattooed women making a statement about their bodies and who owns them, from this I researched erotic art. I will be looking at both the male and female body but will concentrating more closely on feminine images and motifs.

Overall Aim:

To produce a collection of designs, inspired by erotic art and aimed at a broad age market of 18-40+. Due to the nature of my designs I could be difficult to design for a high street market but by being subtle and delicate with the subject I want to target both high street stores and also a more niche market. The collection will be boutique inspired to create an ‘Erotic-chic’ style. I intend on creating my designs and collection by using drawings, various print techniques and possibly incorporating some stitch. I will then scan in and use Photoshop and Illustrator or create my collection.

Objectives:

  • Research – Artists who specialise in eroticism, prints, drawing, sculptures etc.
  • Adult themed interiors and furnishings.
  • Sketch Book – using a range of mixed media, produce a body of drawings and mark makings.
  • Colour – Choose a colour pallet that is on trend for s/s17.
  • Repeat – Produce repeat designs and samples successfully using croquis.
  • Techniques – Create my deigns and samples using various print techniques, specifically lino, screen print, heat transfer and digital print. I also want to use techniques within these such as resist and fabric manipulation.
  • Display collection appropriately and professionally for exhibition.

 

Personal Objectives:

I want to use my theme to celebrate the body and sexual exploration and by using my personal style to express myself through my designs. Throughout my degree I have developed my printing skills and want use these to produce my designs to a high quality standard.

 

Deliverables:

  • Moodboards – colour, theme.
  • Research File.
  • Sketchbook showing ideas and design development  including any loose drawings or mark makings .
  • Prototypes and samples (inc selection of mounted ones)
  • Final collection of designs
  • Statement on design collection
  • Postcards and Business cards

 

Publicity Options:

  • Social Media
  • Leaflets
  • Online Publishings
  • Newspaper/magazines
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