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IG Consultant reflection

After having my work looked at at International Greetings consultants, I am required to leave a reflection of the comments. Below are pictures of my final collections (unfortunately they arent close ups of the designs themselves but pictures of the display). As expected they weren’t completely impressed with my choice of designs, not that i found this a bad thing because i understand that the type of work i design may not be the kind of work they are looking for. I was a little disappointed however that that didn’t look past my title, insisting that i have fluorescent colours because ‘that’s what psychedelic represents’

I wanted my collection to represent actual psychedelic experiences, the warped images of a person who is indulging in ‘trippy’s’. I understand now that this is hard to do, as not everyone had had psychedelic experiences.

I do completely agree that my background material is over powering and is a clash, because the material i used you could say represents a ‘classic’ psychedelic flower power, with particularly bright colours and bold use of lines where as my work used flower power as inspiration, rather than literally, and used more intricate floral patterns, created through using diy block prints, scanning and warping them digitally.

Over all i am happy with my work, and i really enjoyed exploring different typed of hand relief printing. I appreciate the comments from the IG consultants and agree with their choices of winners. I never really expected my work to make it to their studios because i don’t believe my style as a designer suited what they are looking for, however i really enjoyed designing for them and particularly enjoyed getting to the their design studio and they way things work in a fast paced design environment.

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