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IG Consultant reflection

After having my work looked at at International Greetings consultants, I am required to leave a reflection of the comments. Below are pictures of my final collections (unfortunately they arent close ups of the designs themselves but pictures of the display). As expected they weren’t completely impressed with my choice of designs, not that i found this a bad thing because i understand that the type of work i design may not be the kind of work they are looking for. I was a little disappointed however that that didn’t look past my title, insisting that i have fluorescent colours because ‘that’s what psychedelic represents’

I wanted my collection to represent actual psychedelic experiences, the warped images of a person who is indulging in ‘trippy’s’. I understand now that this is hard to do, as not everyone had had psychedelic experiences.

I do completely agree that my background material is over powering and is a clash, because the material i used you could say represents a ‘classic’ psychedelic flower power, with particularly bright colours and bold use of lines where as my work used flower power as inspiration, rather than literally, and used more intricate floral patterns, created through using diy block prints, scanning and warping them digitally.

Over all i am happy with my work, and i really enjoyed exploring different typed of hand relief printing. I appreciate the comments from the IG consultants and agree with their choices of winners. I never really expected my work to make it to their studios because i don’t believe my style as a designer suited what they are looking for, however i really enjoyed designing for them and particularly enjoyed getting to the their design studio and they way things work in a fast paced design environment.

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Feedback analasys

Design collection were of a small, busy scale with intricate patterns, does this represent flower power? 

It may not represent the classic idea of flower power, but my designs were all inspired by flowers. I am not one to look at an intricate flower drawing, or photograph of  a flower and be overcome with inspiration, so i used ‘Flower Power’ as a way to get inspiration that was attractive to me. I think the mistake i have made is using the titles ‘Flower Power’ as it instantly sets the scene of of a classic 70s image, and my work wasn’t to me taken so literally.

If I took my designs to a public audience would they connect with my theme without supporting information from me?

While im using the words Psychedelic Flower Power in my title, an audience may not connect my designs to my theme, as said previously the flower power was for inspiration, i never intended to create vintage 60/70s style designs, i just wanted to use elements of this era for inspiration, such as the use of flowers and colours. I disagree that something can only be considered psychedelic with the use of bright florescent colours, I wanted my designs to be visually ‘trippy’ and to include flowers, which i believe i have done well. My work represents the actual use and effects of psychedelics rather than the classic image created by the words psychedelic or flower power.

Does it matter or do my designs stand alone?

This is a hard one, yes it matters because i want my inspiration and research to be correctly link to my work, but at the same time each design and collection (not just my own) will be viewed differently, this is one of the joys of being a designer or artist. Yes my work can have a meaning and have been created from a particular direction, but ultimately its up to the audience to decide what they want to get out your work. For my i believe my designs stand alone, and i’ve always know that my work may never be suited for the high street, I take pride in designing for a particular audience an can only hope that the type people i design for will discover and enjoy my work, not just this collection but all work i produce.